Venta de FincasHow to write the description of a rural property
What the description of a rural property listing should include, in what order and in what tone, to inform clearly without exaggerating or leaving out relevant details.
Venta de Fincas Editorial Team
Venta de Fincas' in-house editorial team. It prepares and maintains the platform's guides, property-type profiles and area pages. It is not a professional firm and does not provide personalised advice: tax, legal or contractual content signed by this team is written with a general approach and is subject to review by a qualified professional (notary, gestor or lawyer) before being considered definitive.
What it should include
A good description combines objective data (land area, property type, buildings, available utilities, condition of access) with useful context that does not appear in the listing's structured fields: for example, how the property has been used so far, whether it has tenants or active crops, or any particularity relevant to a visitor.
There is no need to repeat in the text what the listing fields already show (land area, price, location) — the description should add extra information, not duplicate data the buyer can already see.
Recommended order
An order that tends to work well is: first a sentence that places the property (type, general area, approximate size), then the most relevant elements (buildings, water, access), and finally any particular nuance or condition of the sale (for example, whether it is sold together with machinery or whether there is an ongoing tenancy).
Clear language, no superlatives
Describing the property with concrete facts builds more trust than using generic expressions like 'unique opportunity' or 'the property of your dreams' — that kind of language adds no information and can come across as less serious. It is preferable to describe verifiable facts (for example, 'fully fenced property, with a paved access road to the entrance') rather than unsupported subjective claims.
When mentioning something that requires legal or technical confirmation (for example, the possibility of building), it is worth stating that it must be verified with the town hall or a professional, rather than presenting it as a fact.
Common mistakes
The most common mistakes are: descriptions that are too short and add no context, descriptions that literally repeat data already visible in the listing, and claims about future uses or profitability that cannot be guaranteed.
Key points
Add context, don't repeat the listing fields
The description should add new information, not duplicate area or price.
Verifiable facts before value judgements
A concrete fact builds more trust than a superlative.
Never state as fact what requires legal confirmation
If something depends on the town hall or a professional, say so explicitly.
Frequently asked questions
- How long should a listing description be?
- There is no mandatory length. It should be long enough to add useful context, without padding it with repeated or irrelevant information.
- Can I mention the price per square metre or per hectare in the description?
- You can include it if you find it useful, as long as it is consistent with the price and area stated in the rest of the listing.
- Should I mention if the property has a known issue or limitation?
- Yes, it is preferable to be transparent about any known limitation (for example, an ongoing tenancy) rather than omitting it and having it come up later during viewings.
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